New transnational company in the country

The U.S. firm Critical Mass joined the Costa Rican group Garnier to open its subsidiary of The Hangar Interactive, an interactive marketing firm that will provide services to companies in North America and Europe.

The firms that resort to interactive marketing use the Internet, e-mail and cell phone as a means to promote themselves and attract more customers.

In the country, The Hangar Interactive will make web sites specifically for marketing and hire 30 people, but it will reach 250 in the next three years, said Gabriela Llobet, director of CINDE, by its initials in Spanish.

The company is part of the digital services, advertising and interactive marketing operations subsector and opened yesterday in the free trade zone called Metro Park in Heredia.

The firm seeks bilingual staff in Costa Rica with studies in digital animation, graphic design, web page development and computer systems and IT engineering.

Those interested can send their resume to the email address: humanresources@criticalmass.com.

The Costa Rican Critical Mass Office will serve as support for its offices in Chicago, New York, Toronto, London and Geneva, said Diane Wilkins, president of the firm.

“We opted for Costa Rica thanks to the talent, creativity and level of professionals that we found in the country,” Wilkins added.

Javier del Campo, manager of The Hangar Interactive, added that services will be only for international customers of Critical Mass and the Omnicom Group, not for local businesses.

Critical Mass is associated with Omnicom Group, one of the largest communications firms in the world. Among the clients of the transnational marketing companies are Rolex, Mercedes-Benz and Citigroup.

We say once again in TicosLand.com that this kind of news is very satisfactory and even more so when there Costa Rican companies are participating. It is a way to generate jobs while showing that our workforce is highly appreciated worldwide.